Instagram Threads is Back in the Spotlight – Should Kannur Businesses Care?
A few weeks ago, I was having tea at a café near Fort Road when two friends at the next table started debating which app is best for local updates—Twitter, Instagram, or Threads. To my surprise, one of them said, “Have you seen Threads recently? It’s actually becoming useful again.”
Since most of us honestly believed Threads wouldn’t last, that drew my attention. However, as 2025 approaches, Threads has returned. The app that many people wrote off as a fad is now becoming into a significant forum for discussions and business interaction. For entrepreneurs in Kannur—whether you own a boutique, a café, or a service brand—the question is: Should you care about Threads right now?
What Changed with Threads in 2025?
When Threads first launched, it felt like Instagram’s answer to Twitter. People tried it for a while, then many moved away. But the app has quietly added new features that make it more useful for businesses.
Here’s what stands out now:
Shop Integration – You can link Threads with Instagram Shops, making it easier to showcase products.
AI Caption Helper – It suggests quick captions so you don’t always start from scratch.
Local Trends: The app shows you what others in your city, including Kannur, are talking about.
Cross-posting: You can instantly share whatever you post on Threads on Facebook or Instagram.
This implies that a tiny Kannur business only needs to be consistent and a little creative—a large social media crew is not necessary.
Why Kannur Businesses Should Pay Attention
Let’s be real: handling multiple platforms can feel overwhelming. But Threads is worth considering because it’s still fresh, and that means less competition.
More Visibility with Less Effort
Instagram and Facebook feeds are crowded. Threads is less noisy, so your posts have a better chance of reaching customers.
Real Conversations, Not Just Ads
Threads is about fast updates and conversations, not about well-designed advertisements.People can respond right away to messages like “Perfect evening weather for masala chai 🌧️☕” from your café near Payyambalam, for instance, which makes it feel more intimate.
Local Relevance
You can join discussions about festivals, events, or even cricket matches because Threads shows what’s popular in Kannur. It lends a feeling of community to your brand.
How to Use Threads as a Kannur Business Owner
Show Off Behind-the-Scenes Photos
Real tales resonate with people more than flawless marketing slogans.”Just unpacked a new batch of Onam sarees—can’t wait to show you all!” is a possible post from a boutique owner.
👉 Ride Local Trends
Use Threads to participate in conversations on cultural events like the Theyyam season in Kannur. Include something like, “Come in for exclusive discounts! Our Thavakkara store is ready for the Theyyam season crowd!”
👉 Quick Offers and Announcements
Threads is perfect for instant updates.”Fresh banana chips just out of the fryer—limited stock, hurry!” is what a bakery could post.
Be Talkative Rather Than Salesy
Instead of shouting “Buy now,” try asking questions. A restaurant might post: “What’s your go-to dish for a rainy evening in Kannur—parotta or dosa?”
👉 Mix AI with Personal Voice
Although the AI captioning tool is useful, remember to add your own unique style. Authenticity is positively received by customers and fosters loyalty.
An Example: A Kannur Boutique Using Threads
Imagine a boutique near Fort Road. They start using Threads by:
Sharing photos of new sarees with casual captions like, “Which shade would you wear this Onam—green or pink?”
Posting updates about special discounts for students.
Replying to customer comments with friendly emojis and personal notes.
Within weeks, they not only get more walk-ins but also start building a small online community. Customers feel they’re talking to real people, not just reading ads.
The Future of Threads in Kerala
Nobody is completely able to forecast social media trends.What we do know, however, is that Instagram supports Threads, which is continuously expanding tools to support small businesses. Threads has the potential to expand quickly in Kerala, where consumers like interacting with local brands online.
If you wait too long, bigger competitors will dominate the space. Getting in early gives you the advantage of visibility before the platform becomes crowded.
Final Thoughts
Instagram Threads might have looked like a temporary trend when it first launched, but in 2025, it’s proving to be much more. For Kannur businesses, this is a chance to connect with customers in real time, join local conversations, and build visibility without the heavy competition of Instagram or Facebook.
If you’re running a café, boutique, or service in Kannur, don’t ignore this platform. Start posting, experiment with content, and keep it conversational.
👉 Need help building a social media strategy that actually works? Visit ClickMarkHub.com
and let’s create something powerful for your brand.